A great idea, especially as many people love cinnamon. Before purchasing this product ,do be aware that it actually contains cinnamon flavouring, not actual cinnamon spice. Plus lots of sugar. I was very disappointed with this product because it tastes very synthethic and leaves a nasty after taste in the mouth. The rest of the porridge went in the bin. Shame because it sounded so nice when I bought it at our local tesco.