8 of 9 people found the following review helpful
Shockingly bad, considering.,
This review is from: Hegarty on Advertising: Turning Intelligence into Magic (Hardcover)
Oh dear John, what the hell happened here? The nuggets of wisdom, your musings, advice and insight are, of course, an excellent read - inspiring even; but the book itself...
The content's OK but the execution? Oooh - ouch!
It's as if it's been thrown together without any thought at all? Aren't you an art director? Ads appear randomly on pages next to the text; jumping out of nowhere without explanation, without warning and without any relevance to what you've just read?
And I know you're not a copywriter, John, but you do have a agency full of them - surely you could have got one of them to proof read it for you; a junior writer at least! I have honestly never read a book littered with so many typos and spellers (not to mention completely missing words) as this before.
I'm truly shocked at the lack of quality control here. I used to think you were a god, John. Now I know you're no different to me... Can't really be bothered to put the effort in. Sigh.
It was still an interesting read though and, for a short while (until I realised how hastily the book had been thrown together) it did help reignite the passion for advertising that has all but been stamped out working for the 2-bit agency I'm currently at... but honestly.
Aspects of this book have been really, really poorly considered and, as a whole, it's a mess by any standard - let alone yours, Hegarty. Shocking. Let's hope your clients don't read it. Overall, an interesting, enlightening but embarrassing read.