This is sold under the guise of a coffee machine - it is in fact a coffee flavoured drink dispenser. What it makes has very little to do with real coffee. On the plus side the flavour is not totally offensive - it just lacks any body or taste whatsoever. I suspect, this is why this sells so well. Many people don't actually like coffee, which is why drinks like latte that disguise its flavour are so popular. What the Dolce Gusto gives you is a weak inoffensive sugary concoction aimed at people who like the "sophistication" of cafe culture but find real coffee too strong. If you actually like coffee give this one a miss on the other hand if flavour is less important to you than image then this might be up your street.