Somewhat more for people with a little marketing experience, this reads almost like a pitch for various disciplines within marketing, providing an introduction to several different disciplines written by marketing professionals in the field. Best chapter or essay for me by far was Chapter 7 on 'Brandaing' by Graham Hales. These aren't lightweights, by the way, these are some serious players. Graham Hales, for example, is the current CEO of Interbrand, the large branding agency. The book, being essentially a collection of essays, will not be a focused look at a specific discipline or a guide to marketing your business, but it's certainly an interesting insight into the industry. If you're interested in learning more about marketing then this is for you.
There are video interviews which were filmed for the CIM and should be watched in conjunction with reading this book and I watched the interviews following each chapter. They're definitely worth a watch. This is Graham Hales' interview: [...] covering branding.