Palma Violets, the latest group inserted into the hype machine. When this happens my initial thought is, try your best to ignore all the press. I'm not a huge fan of the single "Best Of Friends" it's been paraded like the flagship song of the band. Probably because for awhile there was nothing else to listen to bar attending the much praised live shows.
That said the remaining tracks off this record are a lot less dependent on their choruses, the tunes are exciting and immediate, or slow and purposeful. Vintage keys, ragged vocals, timeless in sound, youthful in delivery. I believe the album enters the purple patch around "Rattlesnake Highway" and doesn't let off till its to late and realise you've been suckered into hearing out the hidden ditty nestled at the end.
What's clear is these guys have listened too and have been influenced by some great vintage rock n roll groups. Could be The Who, could be The Velvet Underground, probably both and more.
Fans of The Strokes, Vaccines and any hyped group of the last decade and a half will concur, that Palma Violets live up to expectations, what remains to be seen is whether they fall into the pitfalls of their predecessors on future efforts.