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Customer Review

on 23 July 2013
Sadako 3D is the fifth Japanese entry into the ever growing Ring franchise. (The other 4 being Ring, Spiral, Ring 2 & Ring 0: Birthday) Based on Koji Suzuki's most recent Ring novel, S, the story brings the aged concept of a cursed video cassette into a more modern medium. A few years back I found the footage of Ring's cursed tape on YouTube and I did start to wonder what would happen if the original tape were uploaded to the internet. Sadako has a very similar concept; a video clip online cursing people, forcing them to instantly commit suicide.
As a big fan of the Ring franchise I was pretty excited about this next entry, modernizing it to make it relevant in today's world where online content is the primary source of information and entertainment. However, Sadako is a very different film.
Not only is the plot more modern but it is an all round modern kind of horror film. Where Japanese horror in the 90s and early 2000s were more atmospheric, forcing an uncomfortable and wary feeling onto the audience. Modern horrors just go for the jump scares. Especially if they have 3D in the title.
A new style and modernising the franchise will draw in a younger audience. Considering Hideo Nakata's original was released 15 years ago, some of the audience for Sadako will probably have never even seen any other Ring films.
Personally, I don't see Sadako as a sequel to the Ring trilogy. More just a film based on a book within the novel's continuity. I understand the confusion and anger some reviews have shown when viewing this as a sequel. But as a modern horror, and as a film based on a novel which in turn is sequel to a novel which was made into a film with not much more to link this to the trilogy, it's actually ok. Of course, it has its flaws; the CGI, the rejected vessels in the well, setting up for a sequel (which too many films do nowadays)
But it has it's good points, I really liked the stylized cinematography, Satomi Ishihara gave a good performance (and she's not bad to look at too) and the idea of Sadako taking over the billboard and the TV sets in a shop window is something I've thought about for years
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