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Customer Review

on March 18, 2000
First published in 1993 this book is now a bit dated, but still a thought provoking and easy read. I don't agree with all they say - particularly caveats on line extensions - so would not recommend marketing beginners to swallow it hook line and sinker. But there's gold in there, and it's delightfully jargon-free.
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Product Details

4.3 out of 5 stars
49