It's a great story - how a wine merchant got together with Bowmore's Jim McEwan to restore the Bruichladdich distillery, with plenty of ups and downs along the way. You have to admire their determination to succeed, when they are trying to compete with multinational drinks conglomerates. Not only is Bruichladdich distilling again, they are starting a new project to rebuild the long forgotten Port Charlotte distillery.
The downside is that the writer seems to have pretty much been taken in by Bruichaladdich's marketing team and parrots back everything he's been told. We are constantly told about their "tiny" marketing budget, but the owners have built up a lot of hype surrounding the brand. Rivans is uncritical of their controversial range of "innovative" finishes (which were pioneered not by Bruichladdich, but Glenmorangie) and lets himself down with a few inaccuracies.