How long does it take a designer to realise that sticky rubber leads are nightmare to untangle after being scrunched up. So often original equipment such as my expensive Blackberry Z10 comes with headphone leads that infuriate you with their reluctance to straighten themselves out. Even without the superb physical contact with my phone and MP3 player and high quality sound that these earphones have I would have bought them on the strength of that alone. Good design does not necessarily cost more money to produce - just a will to get it right. This is a good company who thinks about the end user.