Learn more Shop now Learn more Shop now Shop now Shop now Shop now Shop now Shop now Shop now Shop now Shop now Learn More Shop now Learn more Click Here Shop Kindle Learn More Shop now Shop Now

Customer Review

on 1 October 2010
This book would suit a student, researcher or professional who quickly needed to grasp or refresh themselves on the fundamentals of research and statistics. If you are someone who does not have an aptitude for processing data but has to understand it, then you will probably be better off buying this book than many others. Those who have already been taught key aspects of research methods and statistics might not find much new in this, but it could become a handy reference source for them. Out of several books on the subject, this one does the best job of explaining the ideas (especially quantitative research) so that you appreciate the underlying concepts. The writing style is similar to Malcolm Gladwell (Blink), Tim Harford (The Undercover Economist) or Steven Levitt & Stephen Dubner (Freakonomics) - the author uses humour and everyday examples to keep you interested. If you don't really want to read a book on research and statistics but you have to, if you need the basic ideas explained without complication, then I recommend you buy this.
0Comment| 6 people found this helpful. Was this review helpful to you?YesNoReport abuse| Permalink
What's this?

What are product links?

In the text of your review, you can link directly to any product offered on Amazon.com. To insert a product link, follow these steps:
1. Find the product you want to reference on Amazon.com
2. Copy the web address of the product
3. Click Insert product link
4. Paste the web address in the box
5. Click Select
6. Selecting the item displayed will insert text that looks like this: [[ASIN:014312854XHamlet (The Pelican Shakespeare)]]
7. When your review is displayed on Amazon.com, this text will be transformed into a hyperlink, like this:Hamlet (The Pelican Shakespeare)

You are limited to 10 product links in your review, and your link text may not be longer than 256 characters.