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Customer Review

on 9 April 2010
One of the best things I got from this book - and there are many - is the idea of the Massive Action Day, a day when you put everything aside and concentrate in a very structured way on one project. This idea landed at the right time, when I was juggling several projects and not making enough progress on any of them and in particular on one very important one. I declared a MAD and worked in focused 45 minute chunks through the day, by the end of which I had taken a giant leap forward on the main project and felt back in control.

Creativity Now is very practical, you can dip into it, or work you way through from beginning to end. It's divided into four sections - Dreaming, Originating, Applying and Adapting - which you can turn to if you need help generating ideas (the first two sections) or applying or using them (the second two). The MAD idea came in the applying section, which also has other gems such a 'Make a not-to-do list', another good one for people like me who gather up tasks and to dos without much filtering. Each of the approaches suggested is described in a easy-to-read, pithy two pages. Many of them summarise recent and relevant research or cite a real example of how the technique or approach is used. There are a hundred great ideas in this book, several I have used already, others I have noted for future use. Many books of this kind promise a lot and deliver little - this book really delivers!
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