Entertaining and inspiring!,
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This review is from: How to Get Ideas (Paperback)
Jack Foster credits James Webb Young for the basic framework of idea-making, but expands it into a more satisfying book. Young's book (or really simply an essay) is the basic principle laid bare, stripped down - there's a beauty in that, to cut it short so that it fits 30-40 pages. However, Jack Foster makes it so much more appetizing and fun to read. The principle is fleshed out with great examples, funny tales while still being very concise about its advice.
This books is about ideas, more than simply about advertising. As a newcomer to advertising and copywriting I've thrown myself into a lot of different books. How to get ideas just might be the book that tells me to quit studying and go to work on accomplishing what I intend. It really is a book so inspiring that you want to put it down, while still wanting to keep on reading. I will be back for my re-read pretty soon.