1 of 1 people found the following review helpful
Ping Profile & Plenty of Profit,
This review is from: Ping: How To Tap Into The Power of Traditional & Social Media To Massively Improve Your Profile & Profits (Paperback)
The book is full of insights from a master media specialist. Lot's of ideas of how to use traditional and social media to boost your profile in your market. It's easy to read and apply the practical pricipals and tips listed. No padding just full of common sense advice form someone who walks his talk. Even if you don't use the infomration yourself you'll learn what your PR people should be doing to be effective.