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Customer Review

on 8 July 2010
With its eye-catching and provocative title, I really wanted to enjoy this book. Sadly, most of it is lazy, self-indulgent twaddle with more holes than a Swiss cheese and proves nothing more than that with a big enough ego, a good line in headline journalism and enough (usually unstated) assumptions, you can write whatever you like - the more outrageous and counter-intuitive the better - and present it as a revelation.

Occasionally, he pulls his finger out and writes something half-way sensible and vaguely interesting, but ultimately, I struggled to wade through and gave up.
5 people found this helpful
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Product Details

3.3 out of 5 stars