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Customer Review

VINE VOICEon 16 June 2011
Format: Hardcover|Vine Customer Review of Free Product( What's this? )
Blasted through this rather quickly as I expected it to be a dry read (which it was). I have mixed feelings about it, due to the mixed nature of the book - rather than being a coherent piece of work with a beginning, middle and end, it's a bit of a mish-mash without a particular focus or flow. There's nothing I inherently dislike about organising a book that way - it's just that in this case it results in some very inconsistent pieces, strung together into one book.

A lot of it bored me, and is the sort of thing a marketing professional (which I'm not) may read because they feel they ought to keep up with current/best practice thinking in their field, according to the institute. Not approaching it with this mindset, I found only about 20% of the book of interest, and even that was more high level thinking on where marketing as a profession (for lack of a better term) is heading in the future & it's role in current & future business. I'm afraid I won't be referring back to this book, but I probably wasn't their ideal target audience.
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