The tone of this book is very sad & dreary. The illustrations are very dark and look like they are aimed at an older child, but the words are very simple as if aimed at a younger child. Our son is almost 3 years old and absolutely adores dragons, so he enjoys pointing out the hidden dragons on each page and he enjoys the twist at the end. However, when I first read it I almost didn't continue as I felt it was far too negative. George goes "unseen, ignored and overlooked" - seriously this child is totally neglected!! George basically has to run away for his parents to start paying attention to him, not a very good message to send to young children.