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Customer Review

on 25 May 2013
Whether your nostalgic for a more innocent era of holidays, interested in social / leisure history, or the art of photography this is a very interesting book. Very little text in this book, just a large (50+) number of the highly staged photographs (even at the time they were considered almost corny or cheesy) that became the signature style of John HInde's postcards. The book show's off Hindes postcard photographs of Butlins in the 60's and the 70's where a lot of time, expense and trouble was put into creating idyllic images for what were, at the end of the day, 'just' postcards. As Edmund Nagele one of his photograpphers says though, Hinde's interest was to produce a product of a quality that would not be surpassed, in this respect this book doesn't let him down.
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