4 of 4 people found the following review helpful
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This review is from: Advanced Web Metrics with Google Analytics (Paperback)
Google Analytics is a huge free resource available to every business website owner and manager everywhere and yet very few have the time or the inclination to identify how it can instantly help them to enhance the performance of their website generally, and key web pages specifically. Having read numerous books connected with SEO, this has to be one of the best. It is very readable, extremely well structured and caters for both the inexperienced and the knowledgeable having both basic explanations as well as the most advanced.
A good read but also a good reference to have on the shelf.