Amazon calculates a product’s star ratings based on a machine learned model instead of a raw data average. The model takes into account factors including the age of a rating, whether the ratings are from verified purchasers, and factors that establish reviewer trustworthiness.
Great bag, very high quality and worth the extra money compared to other kids bags. The materials seem to be very durable and the zip is extremely smooth and seems tough enough to withstand a lot of use. I would point out these bags are more for nursery aged children and seem to look a bit smaller than they do in the photos, however, a few extra pockets on the bag make it more functional.