Excellent book—easy to read, with just the right (for me) mix of clear and concise explanations, humour, and illustrative anecdotes.
It's short enough to read in a few hours, but can introduce you to many concepts and practical practices worth further reading.
Covers the benefits of product led organisations, and how to create alignment around mission, vision, goals, strategy, as well as how to iterate & experiment towards success at all levels. In contrast to top-down edicts, elaborate plans, locked down budgets & immutable roadmaps.
Worth a read for anyone from those considering a move into product management, to software engineers who want to deliver value, to executives who want to be successful.
Even if the content and concepts aren't new to you, it's likely to be an inspiring reminder of what good looks like.
Apart from the fact that the 6 questions at the back of the book make it worth the read all on their own, the rest of this great book covers what it take to build a true product-led company where anything (everything) is possible. I really enjoyed the flow of the narrative as the book progresses and how Melisa points out so many things which caused me to think ah-ha! If I had one critique I’d ask for more visuals linking key ideas and concepts together, there is so much here, I’d suggest you bring a pen and a notebook to draw out the ideas shared yourself, as you read along. Having said that, this book is a must read!
For practitioners (and particularly consultants), the best business books effectively articulate 'that nagging feeling that we should be thinking and acting differently,' accessible to anyone working in the domain. Escaping the Build Trap achieves this superlatively.
Written with clarity and plenty of illustrative examples borne out of long, hard-won experience, it explains both the 'How should we work?' and 'Why is that important?' in language that doesn't require a doctorate in Agile to understand.
I suspect that many copies of this will be 'conveniently' left on the desks of exec stakeholders. Some of them by me.
An insightful and refreshing book on product management. Well written, well paced and opinionated, this book matters.
There's nuance and learning in every paragraph. From how to structure product teams, to how to think about strategy, to projects vs products vs services, there's incredible learning to be had for everyone, regardless of where they are in their PM careers.
If you read a bunch, and you find most books lately to rhyme the same, be excited to know that this one doesn't. It stands out. And that's remarkable.
A super book. If you’re struggling to become a product-led organisation then this needs to be on your bookshelf. From organisational culture to the product management role Melissa has delivered a great guide to spotting and solving the problems companies have shifting from an output to an outcome focus. I’ve already bought several copies for my clients.
Perri’s take on product management has left me excited and motivated to put her ideas into practice. The book is well structured and I will fall back on and share with my team and peers. Highly recommended to anyone working in product, regardless of their seniority.