A great book that anyone, and everyone, that runs a business or is involved in selling should read. No, I mean ... MUST read! The authors take you through all the psycholigical pointers that can lead you to attain your personal and business ambitions and the book is written in an easy, straightforward manner. Highly recommended.
Out of the selective material I have read this one has changed the way I focus and sell to businesses game noticing results almost immediately, well written and structured so as to keep the reader interested throughout. Thankyou..
I love the easy to read style and the wonderful British humour: The U-Bend of Change is a prime example that is as funny as it is accurate. I recommend this book to anybody who has teenage children, a significant other or any sort of business as helping other people to not only understand your point of view but also to buy into too, is something we all need to do from time to time.
Had to stop half way through the book to write the review. I felt it was necessary as I can’t put it down and didn’t want to get to the end and forget to review such an influential read. Finding this incredibly helpful especially with the new role I’ve just taken on at work and will be putting these tips into practise. Actually reading it has motivated and uplifted me to want to go to work today on my day off! Not like any book I’ve read before in this genre, most are quite dull and lifeless but this is coming from real people that have experienced how in real life these methods have worked for them. Fantastic job guys, can’t wait for the next one 👍🏻
I've gone through alot of self development books over the years & a number skim over persuasion or make complex but short winded. This is brilliant as it really focusses onto the structure & is totally usable for reviewing how you use the information.
I really appreciate how the authors have taken the time to not only introduce the topic so well, with all types of details, but have provided a solid foundation, too. I've recognised for years that people don't see things the same way; the authors make sure this is understood and clear from the start. This is a book to understand from, not a quick fix. Build understanding, become empowered, use the exercises, persuade!. Good job, well done, chaps!
This great study of the reasons people are persuaded to take the right action is full of insights. I was delighted that it starts with the most important aspect of persuading anyone of anything... Context. The book is full of examples and clearly deeply researched, it's easy to read and full of 'Ah Ha' moments of insight.
As Nick and Bob say "Life is live R&D" and this book is a brilliant addition to both.
Very interesting book. Gives some excellent information on how to persuade people to see your point of view and even agree with it. Especially good for business persons as well as anybody wanting to move forward in their career, or simply gain more confidence, particularly in a workplace or in life generally. I have gained lots of inspiration after reading this book and it offers some top tips. Would highly recommend.