Top positive review
The One Book You Need to Start and Grow Your Business
4 April 2018
At last, a practical book that entrepreneurs new and old can use to take action.
If you've recently started a business, or are thinking of starting one, save yourself time, money and heartache and buy this book. If you want a book that tells you what you need to know, how to do it and where to focus, Rise of the Youpreneur is the book you need, and the charming and helpful Brit Chris Ducker is your man.
The main theme of the book is around personal branding. The smaller your business, the more people buy into "you", not just what you sell. People buy from people they know, like and trust. However, the book goes much further than that. It not only helps you define who the authentic you really is, but goes so much further with practical steps that you can work through and implement to build, market and monetize your business.
Chris helps you define who your perfect customer or avatar is, so you know who you're selling to. What to think about when building a website and setting up social media, as well as positioning yourself as an expert in your chosen field. He then moves through growing your network, reputation and email list, before taking us through the steps to price, sell and launch and then really looking after your customers to grow your business.
The book is full of useful resources for tools to try and to use. It's a real guide to you becoming a successful entrepreneur.
What really makes Rise of the Youpreneur stand out is the way it's written - in plain English, easy for anyone to understand without all the acronyms and business jargon. I've run a digital marketing agency for 15 years and have recently started a new online venture, and this book is just what I need to keep me focused and on track. It's so refreshing to see these online business growth essentials explained so clearly and unambiguously.
If you're starting or growing a small online business and you want to know where to begin and what steps to take, this is the one book you need. Highly, highly recommended.