A great read. Marty does a top job of contrasting great product companies practices with the general populace. There are a great number of takeaways.
Some things that weren’t addressed in this addition were things like measuring product manager performance; how discovery fits it with larger orgs need for business cases etc (in any detail); how things like stakeholder management is done with many product managers across many products when those stakeholders are the same individuals, or you have multiple stakeholders (eg. VP sales) in multiple geographies. This isn’t a knock on the book, but there are always realities that need to be accounted for.
Definitely worth reading for any product manager or product leader. The techniques listed are extremely helpful and the clarity that comes through the first half of the book on org design, objective setting etc is brilliant.
Product Management is such a poorly understood and yet essential discipline in software development but Marty and his team are both pioneering and setting the highest possible standards. This book is incredibly well thought through and generous in providing the tools, skills and methods necessary to be a first class Product Manager. It will save you money by enabling you and your organisation to focus on building the right product sooner, a product which your customers will love - and pay for. I first bought the kindle edition then the audible and then got 2 hardback versions to lend out in the office hoping to get everyone on the same page. It is the only book on Product Management that I recommend and I sometimes feel like I'm pushing it onto people but it really is that good.
I've had Inspired for a number of years as a go to resource for tech start-ups I work with. It's a must read for any CEO, and Product Manager, and really your entire C-level team MUST read it. The core message on product/market fit is sooooo important. Faster doesn't make you better, first can sometimes be a thorn in your side. What's the point in being first if you end up tanking because nobody wants your app? Iteration after iteration, testing and testing, getting the product to 'fit'. LOVE this book.
Enjoyed this book - it's always a good sign when you suddenly become aware that you're near the end of a book and didn't realise where the time had gone! And thats not to say this book is lightweight in content, far from it. It's packed full of insightful gems, and the wisdom of decades of industry experience. It just read so well. As a reader, I never felt a sense of urgency to get to the next chapter, and I think part of that is the way Marty has broken own the material into very small chapters. I like this.
And this isn't a book you'll read once and then stick on the bookshelf. You'll keep going back to it. It really is inspired.
I have read every IT book under the sun, and this brilliant book should be mandatory reading for all IT and 'digital' folks. You should consider it THE guide to what products and product management is all about. The chapters are quite short so easy to pick up and put down. Also worth bearing in mind much of the content is available in less structured and older revision on Silicon valley product group website
Thoroughly enjoyable and thought-provoking book, which i'll undoubtedly continue to refer back to. The very short chapters seem odd at first (some don't even fill two pages), but I found it works very well, especially as it's a book designed to be used again and again, rather than as a one-time read.
Good for a newcomer to product management, but with plenty of new insight for someone more experienced too.
I was recommended this book by a product director. The book is easy to read, with very clear concepts and examples. It's a great way to truly grasp product culture in tech companies and a must read for every aspiring or current product manager.
A great overview of the Product function and its wider business context. Lots of tips and tricks too. Just wish they'd not constantly highlighted bits of text in boxes. You just end up reading everything twice.