Top positive review
Every business needs this book!
23 August 2018
There are very few books that keep me glued and this is one of them. In fact, I read the entire book on a journey from Toronto to the UK. Whether you're starting off in business or have an established business you need to buy this book to gain clarity in the message you deliver to your customers. The book is well written and comes with an online application for building your brand story. The app itself is brilliant and work the small investment in the book. Not only that, it's clear that Donald not only talks the talk but implements the strategies he teaches in his own business. His book, website, app and upsells are crystal clear to understand. Time to start applying this stuff to my own business!!