The very mention of Pimms conjures up visions of warm summer evenings in an English garden or those archetypal British summer events such as Wimbledon or the Chelsea Flower Show where a large Pimms will set you back a mere £10 or so. It has obviously been a huge temptation for the makers to try a bit of product line extension and use the cachet of the Pimms name to sell other products.
This is not the only example. I have tried winter warmer - I still have half a bottle, years old languishing in our cupboard which rather demonstrates what I thought of it. There is also blackberry and elderflower. To my mind the Strawberry version really does not hack it. It is not, as you might think, closely allied to Pimms No 1 but with a hint of strawberry. It is something completely different - a rather sweet, strawberry cordial type alcoholic drink.
Now, I am sure this will be to some people's taste, but it certainly was not to ours. My wife spotted it in Tesco's and was curious, but we have been reduced to using a very small quantity in each jug of Pimms No 1 to get rid of it. Used in this way it pretty much disappears without trace.
So if tempted by all means try it, but do not think you are getting anything remotely related to Pimms as we know it Jim!