Top positive review
How to turn your passion into a successful online business and the very best way to relay your enthusiasm to your prospects
23 September 2014
From the title you may be wondering what this book is all about? Once you've got into the second chapter it will all be quite clear.
Your Silent Sales Machine is what happens when, and after, your potential customers visit your site. It deals with how to communicate effectively to visitors to your web pages or sales letter and the best way to follow up with them and convince them to buy.
But if that was all this book was about then it wouldn't, really, be much different to all the other Internet Marketing books. What makes this book unique is Jim Cockrum's take on the whole business of relating to your customer's needs and requirements, as well as talking to them in a way that they can instantly relate to.
If you've ever been stuck for ideas of how to 'talk' to the subscribers of your email list so that they instinctively trust you and turn to you as the 'go-to' expert then you'll find the most natural way to do it spelt out in the pages of this book. In fact email marketing fills up what is the biggest proportion of this book as, in my opinion, it should do.
What you'll really get from reading this book is how to improve your business by discovering new ways to find and communicate with both potential and existing customers. Throughout the book Jim gives examples from his own background in Internet Marketing as well as quotes from other online entrepreneurs who have successfully used his ideas.
The latter part of this book deals with a variety of online business ideas that you'll find useful if you are either starting an online business or want to expand your existing business. Early on Jim talks about 'multiple "hands free" income streams' and how this has been the foundation of his online success. Quite correctly he then goes on to caution against trying to set up multiple streams of income in the beginning but to take each business idea, one at a time, and fine tune it until it becomes successful before moving on to another.
If there is a fault with this book it is that, by the time you've finished it, your mind will be overflowing with new ideas and you'll probably be wondering where to begin. I'd encourage a second and third reading of the whole book, taking notes as you go along, until you get a clearer picture of what you need to do based on what you want to do.
As Jim points out, what you need is enthusiasm and passion for your business. This book shows you the best way to transfer that enthusiasm to your website visitors and customers.