on 15 August 2014
This book is symptomatic of all the Google induced misinformation around SEO and what it takes to rank a website in search engines - in particular Google. Yes, this is the "super white hat" way, guaranteed not to get you in trouble with the big G, but also guaranteed to never rank your website unless you are lucky enough to have a big brand website. It's the sort of thing you expect from big agencies, who only ever deal with big brands, and therefore don't have to do too much, except a little content marketing.
Want an idea of what's in this book? Just go an read Moz.com it's the same old stuff really.