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His Business Ventures, Not His Writing....
on 19 October 2014
Fair play to the man for being the huge success he is, and he proudly lingers on for a fair few pages of this book to tell us about that fact (Yes, yes I know he feels he has to in order to add gravitas to his product...), but I found the overly Americanised, simplistic 'buddy-buddy' writing of this book frankly hard work and almost unbearable for most of the read.
The author does however openly admit he's not the best copywriter out there, so that's made me want to be less harsh on the man.
Why the over use of exclamation marks is favoured by so many writers these days beats me though. It gives such an ott, sensationalist and dummed-down feel to any copy.
I wanted the book to deliver on its titles premise- to aid aspiring copywriters in their journey towards honing their writing and self-promotion skills as the much over used "Survival Guide" assertion implies. Instead, I got a somewhat annoyingly brash "How To Make Ten Million Bucks In Two Days By Being Generally Amazingly Awesome And Ever-So-Slightly Smug!!!" book. This was not what I was after.
It really isn't all that bad though- Doberman Dan (really?...) did provide some interesting ideas and great food for thought- just not too much insight into the actual meat and bones of the process of copywriting I was expecting!