Very well written. It is the only industry book I have read which is tailored to the realities of the role! A definite must read for every new team member, espeially those just joining the industry and also offers a great insight for other departments that work with the event/ sales teams, providing them with a greater overview and understanding of the role. A must have for every hotel and venue - I have already distributed mine around the department!
Having recently started out in the Event Industry I found this book extremely helpful in providing a good understanding of the industry. It contains a lot of practical advice which you can apply in the workplace, with tips on how to secure business. It is well-written by individuals who are knowledgeable in the sector. I would certainly recommend this book to anyone with an interest in Sales and Events.