Sorry MR Asprey, I salute your ideas on diet and have used many of them to great effect, however I definitely feel that you are taking good quality, effective products and slapping a bulletproof label on them to enable you to charge double. After running out of this coffee very quickly I simply went to ASDA and purchased some coffee beans for a quarter of the price. I noticed absolutely no difference after making bulletproof coffee with their beans. Your coffee is tasty and I wish you well (you marketing genius) but I for one will not fall for the hype again.
This has changed the way I love my life. The energy that you get from just one cafetière in the morning lasts all day and into the evening. Tastes really delicious as well! Highly recommended! Get the XCT oil for extra brain power.