Top positive review
4 people found this helpful
Fascinating but sad - and yet so true
on 27 August 2015
Well written and superbly researched. I'd like to have seen more on the Little Red fiasco which was completely omitted. I am a self confessed airline geek of the highest order. I have worked with and for many high level company leaders and always knew Branson could not have got where he is without leaving wreckage behind him. However the scale of his ability to create smoke and mirrors is extraordinary. Yet he seems now almost a hollow cut out sailing into the sunset.
If you doubt how real these truth are just look at the Little Red saga at Virgin Atlantic - everyone knew from day one it would fail for all the reasons Virgin were warned about. Branson appearing with the usual blonds and in underpants saying "stiff competition" over his privates for photos at the press launch, it was all too fake. Then the recent TV series about the airline. He couldn't even remember staff he worked with for 30 years. He seemed disconnected. Young staff had never even seem him never mind met him. At the 787 route launch to Atlanta he made the most embarrassingly unscripted and impromptu speech I've ever seen. The audience looked shocked, disappointed, even dumbfounded. In 2012 there was a huge Virgin Galactic stand at Farnborough Airshow. In 2014 it wasn't even there.
So, read this book, look at what you can see for yourself - the adoration of a workforce - 500 of whom were made redundant just as the TV Show finished airing and yet it went almost unreported. Then look into the book again and it becomes sad, for Virgin and for Britain. We were all conned by the image makers and Branson's bluster. So while I may not like Branson or his modus operandi, will it stop me flying Virgin? No! An excellent book that deserves a wider audience.