Top positive review
11 people found this helpful
Fascinating look at advertising history which still offers practitioners plenty of lessons
on 10 December 2016
This book tells the history of advertising from the perspective of one of the recognised greats. This was powerful information back in the 1960s and ' 70s.
But that's also the problem with the book. The world has moved on. The way marketing messages reach consumers and business customers has changed. Fortunately, the underlying motivations that drive purchases hasn't, so there's still plenty to gain from reading this book.
If you work in advertising, even in the 2000s, I think this is essential reading to remind you that the ultimate purpose of advertising is to increase sales. If you're a business owner, this is an interesting read but it probably won't change what you do. Media advertising used to be the only way to reach out into the mass market. These days, the Internet is either the primary route to customers or it's the secondary source when a buyer wants to know more.
I feel stingy giving this advertising classic only 4 stars but I can't justify the full 5 star rating.
About my book reviews - My goal is to help you to find the best business advice in books. I aim to be a tough reviewer because the main cost of a book is not the money to buy it but the time needed to read it and absorb the key messages. 4 stars means this is a good to very good book. I will respond to any comment you make about my review.
Paul Simister, a business coach who helps business owners who feel stuck, get unstuck.