Top positive review
8 people found this helpful
Professional, practical advice
on 19 January 2014
I have been a business owner for a very long time and have noticed that, especially over the past few years, it seems that online marketing is becoming one of the most essential things for many kinds of businesses. I started offline but have slowly been incorporating many aspects of my business into the online world, so I am always trying to find books like this that will make the process for efficient for me. I am accustomed to reading specialized books that usually lead me from one to another as I try to learn the 'bigger picture', yet I never feel truly competent after finishing the material as there is simple too much going on in the online world - thankfully, this book has been a different experience.
I was pleasantly surprised to find that '101 Ways to Get More Customers from the Internet in 2014' is different because the author has chosen to cover a wide variety of online topics in a way that even relative beginners like myself can pick up easily; I think this well-rounded, in-depth approach is what really makes this book stand out to me and I found it easy to recognize certain methods that I knew I could apply to my own business. Of course, not everything does apply to what I work with, but for the large amount that did - this book is beyond worth the investment. I would say the book is perfect for any small and medium-sized business owners that are looking to take advantage of the goldmine that the internet has to offer.