Top critical review
One person found this helpful
Boring and Very Basic Content
on 5 July 2014
Having read all the great reviews on this product I was really looking forward to getting stuck in. Things have moved on in this area of marketing very fast - so unless you have been living in deep space for the last 5 years and just returned to earth you will find nothing in this book that the most basic internet search won't reveal. I bought this book as I was looking for actual examples of successful text that works when emailing clients. Unfortunately this book is poorly laid out, incredibly boring and oscillates between theory and other experts theories and then has the cheek to outline the up-sell to the authors online course and other people who I assume are affiliates.
For me, this book delivered absolutely no value and was a complete disappointment. If you are totally ignorant about email marketing it will give you a few ideas but none of which are worth the price of the book that you can't get for free from the internet.