Mitch Joel is clearly a very perceptive person. This book is in effect a prediction of what life will be like in the next couple of years. By looking at the technological and social revolution that is and has been unfolding. The ubiquity of computing devices and the "always connected" internet is building a future where everyone is connected and can communicate with ease across industries, societies and cultures. He creates a pathway by suggesting a fairly simple mental shift in the way we view commerce, entertainment and markets that will equip those of us who follow to plan, get involved and build the future.