Top critical review
2 people found this helpful
I noticed a review claiming some meat comes from China ...
on 5 March 2017
I noticed a review claiming some meat comes from China which deeply worried me, but Thrive has told me they get chicken meat from Thailand or Brazil (but hardly ever UK). I looked on Thrive's website under Our Values/Animal Welfare Responsibility. They claim their products are being sourced from suppliers who are operating within the parameters of internationally recognised animal welfare organisations such as Red Tractor.
I checked with Red Tractor who said that some companies in Thailand (and some in Europe) use Red Tractor Standards as a basis for their production - but the meat produced on these farms CANNOT be sold as Red Tractor. If the meat is produced outside the UK it does not qualify and not checked by Red Tractor. Red Tractor also made it plain that they do not cover pet food - only food for human consumption. THRIVE should not be making this claim to con the customer trying to buy ethically sourced food. If I am being misled by marketing I would not trust anything to do with the product - especially feeding it to my dog.
Red Tractor says that "if the Red Tractor symbol is on packaging it is the consumers' assurance that the product has been produced entirely in the UK - from farm to store - and that each of the steps in the process of production have been independently assessed". If the packaging bears the logo or there is a claim/implication, such as under Thrive's "Values" heading, that the product is in compliance with Red Tractor standards, the company must also be licensed to ensure full traceability back to the farm. As the meat is produced outside the UK, and is pet food, it cannot qualify on either basis.
Slipping in references to Red Tractor and Friends of the Sea, without their actual endorsement gives apparent reassurance to a purchaser which is misleading.