Top critical review
4 people found this helpful
Short, useful overview - light on detail,repetitive
on 4 November 2013
This is one of those (very short) books that, if you don't know much about the subject is a good intro. But if you do, you'll be asking, '"Where's the beef?"
Ryan is a convert to Growth Hacking and explains how it challenges conventional marketing. He briefly introduces the concept and then breaks it down into its component stages.
Again, if you haven't read any of the books in the Lean Startup movement (search for Lean Startup and dig around the tons of resources now online) you might appreciate this chatty and light read.
Unfortunately for me, I wanted a few more tricks, tips and ideas. I wanted more of a 'How To' guide than a 'this is what Growth Hacking means' ebook.
I admit, Ryan doesn't claim that this book is an instruction guide.
Nevertheless, his examples are very obvious and known to many in the marketing/digital marketing world e.g. how Hotmail gained traction by encouraging Word of Mouth.
In conclusion, I'd give this book 3.5 stars if I could.
Buy it if you need the intro level stuff. It will get you on your way. But, even though it's a cheap and quick read, don't expect a huge amount of value in return.