This is certainly a contender for best digital marketing strategy book that covers all practices. It would certainly be invaluable to an account manager or in-house marketing person who needs to input on plan strategy but may not need to know the nuts and bolts of all the mouse clicks. And after a year this book remains very up to date. Each chapter is written by a seperate field expert which means there is no waffle here. Topics include SEO, social, CRM, direct mail, and all other digital practices.
For a "nuts and bolts" social media book I recommend Profitable Social media Marketing by Tim Kitchen.
It is good if you are still raw and looking for something to kick start your long journey to a clear understanding of the digital big world and how to leverage it. It is not a direct nice read, but it can open many gateways, so persist, and you will start enjoying.
Lots of very good content from the various authors. Although there are a few suggested plans to follow this is not a 'how to' book. It's a book to understand the digital marketing scene and to use it to come up with your own unique marketing plan. Worth reading.
A very well written book for those of us that are interested in Digital Marketing but maybe haven't had any formal training on it, or need to brush up on it. It goes over the main pillars of the topic to give a really useful overview.