Top positive review
One person found this helpful
on 24 July 2013
I am a 70 year-old who sold his company and retired just as the internet was beginning to have an impact on business back in the late 90s. I joined Facebook in 2006 and LinkedIn and Twitter more recently. I did this out of curiosity and to see how I might have used them if I was still in business. I could see they were relevant but without actually using them to promote anything I felt there was most certainly gaps in my understanding.
I then used Facebook as blog for an adventure I carried out. (Search for "The Great Norwegian Solo RIB Raid" on Google yourself and see the result.) This did draw out over 1,000 event visitors without trying too hard, and I could see I was on the edge of understanding something, but that there huge gaps in my knowledge.
As a result I bought Michelle Carvill's book and have just finished reading. It's impressive stuff, and I can see that if I was still running my company I would have to follow her approach.
But the whole business of being social is not something to be taken lightly. A clear strategy is a must and a carefully coordinated tactical plan is vital if time and money are not to be wasted in the implementation.
If you are running any growing business you need to read this book.