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BUYER BEWARE: Little More Than An Extended Sales Pitch
on 8 July 2016
There seems to be a swathe of books within the property sector that are written solely to create authority status for the author and to double up as a means to get bums on seats at seminars that cost thousands of pounds. Essentially, they serve the author and their profit motives, rather than educate the reader. Such books also come with questionable 5 star reviews from reviewers that, despite never having reviewed anything before (or since), suddenly feel the urge to write glowing reviews.
Sadly, this effort from effervescent Rob Moore seems to fit into this category, complete with "inspirational" links throughout the book to video interviews between Rob and members of the Progressive Community, going on record to say how the courses they have attended changed their lives (delivering no actual value to the reader, but nicely serving to cement Progressive's position as an authority figure within the property world).
If you want to learn about Lease Options, you're going to draw a blank here. If you want to learn even a little about HMOs, you'll be left wanting. If you think you might gain some insight into Rent to Rent strategies, you're wrong. Basically, if you want to actually learn any workable strategies that will help deliver "multiple streams of property income", you'd better have deep pockets, as there's no real information given here. You'll have to place yourself squarely at the entrance of Progressive's very well oiled sales funnel and buckle up for a rollercoaster of upsells and pitches.
Here's what you can look forward to when toiling your way through this book:
- A simpering dose of backpatting from Rob, as he's real keen to tell you how smart you are for "investing" in yourself with his awesome book
- Pointless acronym after confusing, pointless acronym. I'm sure Rob means well and that acronyms like F.O.C.U.S. are supposed to serve as some kind of mnemonic, but it's just so contrived and it grates.
- Way to much information on why it's OK to be sold to and why it's OK for people like Rob to sell expensive courses to you (thereby ridding the flimsy-minded of any pesky doubts as to whether the next step should be to get their cheque books out before they even get to the end of the book)
The closest thing to anything revelatory comes in the form of this snappy equation:
Your Vision + Your Skills/Leverage + Proven Strategy + Timing + Area = Results
Shame, then, that the book doesn't provide any kid of strategy on which to act and get results, eh?
Avoid this and invest your money in something with a lot more substance like, maybe, some Spiderman wallpaper.