Top critical review
6 people found this helpful
Not really a book - more of an advertising mechanism
on 2 January 2014
It's an easy read, certainly and the author is engaging, but with only 20 pages with almost no detail on methodology, it's not going to help you much if you are looking to repeat the experiment for yourself. There are however lots of references to the author's website and other publications, and I'm sure these will have the detail somewhere. E-Squared is a much better resource in this area.