Top positive review
Excellent pricing concept, maybe limited to internet / media industry?
on 15 November 2014
Good book. Very insightful into pricing strategies. The concept being let people pay you what they think you are worth. For many that will be not much, for other key customers that may be a significant amount. My only criticism is this cannot be carried through to every industry, for example manufacturing but in fairness the book does address that. If you are a business owner it may well open your mind to a very successful new strategy.