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on 15 November 2014
Good book. Very insightful into pricing strategies. The concept being let people pay you what they think you are worth. For many that will be not much, for other key customers that may be a significant amount. My only criticism is this cannot be carried through to every industry, for example manufacturing but in fairness the book does address that. If you are a business owner it may well open your mind to a very successful new strategy.
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on 11 October 2013
This is not only a great read, but following on from titles such as "The Long Tail" is opening our eyes to the imminent future of consumer orientated business.
Covering a multitude of examples from businesses across Gaming, Music, Baking Goods and Swimming Pools, Nicholas shows how the embracing of the Free price point is enabling people throw of the tyranny of the physical and significantly increase their earnings and value of their business.
I would recommend this as a key book for anyone who is involved in a business which sells direct to consumers.
3 people found this helpful
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on 28 November 2013
As someone who works in publishing and who talks regularly with authors, designers and creatives, the challenges of free material online are a constant conversation and debate. This book addresses those challenges head on. It shows us that free does not have to be feared but that it can be embraced as a way to build a dedicated customer base who will pay for products and services.

For anyone new to online business, this is a definitive work on how to approach your business strategy. For people more experienced it draws together threads and ideas that you will understand into a single and compelling approach.

Nicholas presents the principles in a way that's very easy to read and uses a number of anecdotes and case studies that make it easy to digest and understand. Thoroughly recommended.
One person found this helpful
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on 4 January 2017
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on 19 December 2013
I have read The Curve twice and will read it again. And again. It is absolutely on the money especially for those creatives in digital. I happen to agree with pretty much all of what it says, but would urge my fellow readers to read it, embrace it, act on it. Sooner rather than later. You only get one life.
2 people found this helpful
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on 6 August 2014
Great book and just gets you thinking about all the things that we do in the 'old way' and how we need to adapt for new markets and times. Really interesting, especially for higher education which could do with applying the curve model.
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on 17 July 2015
A must read
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on 13 November 2016
Great ideas for an approach to marketing that would have seemed utterly bonkers only a few years ago, well worth reading even for the case studies.
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on 6 February 2014
Clear and engaging, I would say that this book is vital for anyone setting up a business today that involves using the internet on any level. Recommended
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on 1 February 2014
Really makes you think about making money by giving stuff away. I realise the book is mainly focused on B2C but we are all moving towards more service based packages now
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