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on 6 March 2014
What the hell! (to pay)
No doubt this is the best work since 1984, when the 'dinosaurs' reunited and produced 'Perfect Strangers'.
At that time Mr. Blackmore was still in the band and when, some 10 years later, he was replaced by Mr. Morse, probably nobody would have bet a penny on the new line-up (although Morse had been voted the best rock guitar player 5 years in a row).
Well, we were all wrong. 'Purpendicular' was a remarkable piece of work and, as they wrote on the sleeve: a sort of 'crossing the bridge'. On the other side of the bridge there was no better or worse Deep Purple, but simply 'another' Deep Purple. As great as ever!
It's incredible, 20 more years have passed and they're still around, always enjoying themselves and delighting old and new fans, teaching many other (would-be) bands what hard rock & roll should sound like. Of course there may be fans who don't like 'Now What?!', but I suspect that these live in another world or, rather, still live in the seventies... Deep Purple wouldn't have survived this long if they had struggled along aping their early selves. So, 'In Rock' and 'Machine Head' are and will always be milestones, but people need to know that their 'heroes' are still alive and kicking to keep on loving them as ever.
There's very little to add about 'Now What?!', only repeated listenings will allow everybody to realize how unique this album is: fresh and solemn, powerful and subtle, melodic and rough, elegant and tough, original and unsophisticated... simply straight Deep Purple music. Stupendously played and sung and energically produced.
Over four and a half decades Deep Purple got us used to a surprise after another (sometimes good, sometimes bad), but this album really came as the nicest of all. It could be their swansong (I don't believe so though, and I hope not), but to put it with the words of another famous rock band from the seventies: 'it's got the magic touch'. I'm sure also Mr. Lord would agree were he still among us.
Thank you Mr. Gillan & Co. (including all those who, from 1968 till today, have contributed to this fantastic, inimitable thing called Deep Purple): you'll be even dinosaurs, but never to become extinct!
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Deep Purple, regardless of line-up changes and number of years that have passed, will always be judged by the output from the classic quintet 40+ years ago. However you look at it, that is harsh; but there we are. All great bands have a legacy to protect, and I prefer to thank them for continuing to play for the love of it, rather than bemoaning that they may not be as awesome as they were as men in their 20s. And besides all that, if anyone deserves an album dedicated to them, it`d have to be the late Jon Lord!

And this album is a fitting tribute; it`s damn close to classic DP. Gillan still sounds strong, somehow, and I defy anyone to complain about Steve Morse (I love him as a solo artist so I am biased) - Paice and Glover are still awesome and Airey fills Lord`s huge boots with class. There are a few standouts for me on this fine record - opener "A Simple Song", "Weirdistan", "Vincent Price" (Morse makes some great spooky guitar sounds), and the best song of them all, "Uncommon Man"; a great song by any standards, from any era. I`m not a diehard Purple fan, but this is a mighty record that sits with some of their best.
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on 18 March 2016
Now this is more like it! Deep Purple hit their stride and swagger again for what is a wonderful Indian Summer in their career. This is a spectacular only restrained by the knowing wink that the miles on the clock have been cheekily wound back to expose the passion that still lies within the engine. The sound is real, but nicely aged. Think of it not as your Grandad trying to Pogo, but an experienced and still progressive setting of professional dancers showing students how to dance elegantly in a variety of styles. "Vincent Price" is a monster of a track ( and the video fantastic ), making me yearn for a 12 inch version. "Apres Vous" sounds delightfully cheeky without sounding old-man dirty, and the album as a whole have more highlights than most bands a third of their collective age do. This is not an album of rehashed past glories, it's a work of a band that nearly 50 years in that still wants to remain vital. A band that releases an album that you want to hear from end to end from choice rather than loyalty. Got me there then :)
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on 18 March 2016
I think is a declined period of Deep Purple - Rapture of the Deep was better-my oppinion
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on 30 April 2017
Great album . Purple sounding better than ever !
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on 1 May 2017
Play loud 💞💞💞
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on 2 September 2014
Their best album since Purpendicular. Very, very good.
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I am by no means a Deep Purple fan, just an occasional listener, but I have to admit I found this album fantastic. The album starts off with a slow ballad, that quickly turns into a classic sounded Purple rocker, with rousing keyboards, riffing, and a fantastic rythmn section - and powerful vocals from Ian Gillan. There are plenty of 'symphonic' moments as well, which is reminsicent of the Jon Lord sound on early albums (The album is dedicated to Mr Lord). By track 4, Hell to Pay, there's more than a hint of 'prog rock' with some rollicking instrumentals - and by Uncommon Man we have lengthy introduction that would have sounded at home on an ELP album.

Just when you think the albums going to descent into riff-laden seventies rock, the band surprised me by adding symphonic sounds, instrumentals and changes of pace. And there's a song about Vincent Price, as well. What more do you want?

Highly recommended to 'casual' fans, and also fans of seventies rock and prog bands. There's so much to enjoy here.
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on 20 November 2014
Very good cd. Thought I was listening to the new Flying Colours cd. Steve Morse fantastic player he may be, simply does not do the business, those familiar little guitar flurries irritate. Doug Aldrich would have been a better fit. To summarise, very good cd.
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on 3 May 2013
Best Purple since Perfect Strangers and possibly best since Burn. There is a wonderfully crafted set of songs here that combine the loose live feel of the band with a focused structure to the overall shape. It sounds better than any Purple record in living memory - thanks to Bob Ezrin for that - and is a progressive triumph. Don Airey is immense and it is fitting that the album is dedicated to the great Jon Lord. My rock album of the year.
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