We have two boys in our family (3 and 6). Older one is a huge fan of Power Rangers and has quite a few toys related to different series.
He always wanted to get a morpher toy and we bought one. Our son got very disappointed with it and even cried. That phone does absolutely nothing except that it gives some sounds.
Boys of his age watch series with great interest as there are many mighty weapons that helps fighting evil. Boys do expect some effectiveness from toys as well.
As parents we have been hugely disappointed too. The price on the box is too high for a toy that has no tricks. Toy phone of a similar kind can be bought in 50ct store. The only difference is design.
We appreciate the hard work of creators who make these series and they should be rewarded by receiving profit from merchandise. No argues here. We can bear such expenses time to time as well, but when a huge fan of Power Rangers cries because this toy didn't meet his expectations (raised by series) then it can be called scam. It may sound harsh but it's the closest word to describe it
Whoever is responsible for merchandising strategies should see this complaint as they may think they make great toys, but what it does in fact - it hurts feelings of true Power Rangers fans.
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Very poor quality bought for my sons 5th birthday as he loves power rangers the material is tacky and there is hardly any volume to the noise and just sounds like a squeaking/rawing noise terrible for the money!