Top critical review
Could have been better
on 24 April 2014
It takes an hour to read and I decided to give it a three overall.
I can understand what Mr Williams was trying to achieve so the structure of the sections it is fine - 4
It could have been three times as long and it still would have been fine. Mr Williams could have provided examples to support the reader but there aren't any but his apparent expertise on such matters doesn't shine through - 3
But where it falls down is the apparent lack of attention, editing and proofreading (eg the following sentence is notable, in fact admittedly an exception: "There are also some articles on our blog over at Marketing For Mugs, in particular this one and this one", "this one" presumably refers to hyperlinks on the website which is hardly useful in a published book) - 2
There can't be that many books on the problems of advertising and how to achieve it better and this book could have been so much better.
This is meant to be a constructive criticism so I wish Mr Williams career as a writer.