Top critical review
... glance to be a book that might well be useful as a way of approaching social media today
on 29 May 2017
‘The Social Media Bible” Third edition seems at first glance to be a book that might well be useful as a way of approaching social media today. However, in order to bulk itself up and thereby command a higher price, it is unashamedly repetitive and could have been sensibly condensed into a tome of half the size.
‘Your man’, as the Irish say, makes much of the respect that webmasters should show their public. It is, therefore, with some surprise that this reader finds attempts to access files that throw light on the subject matter by going to the writer’s site and entering the ISBN no. of his book are thwarted by dint of the fact that there is nowhere to enter such details in. In fact his site, with its outdated design and visual clutter, seems at complete odds to the message contained within the ‘bible’.
On arrival at the guru’s site, one is now required to register details and then waits – in my instance more than a week (at this time of writing I am still yet to receive a reply) – for some sort of acknowledgement or access to some of those promised links that might provide more pertinent information than does the book.
Many of the links provided in the book itself do not function and there has been no attempt to update them.
You have to question, in view of the nearly total discrepancy between the author’s apparent message and his application of it in this book, why or how the publishers were ever convinced to publish this ‘work’.
The chapter ‘Virtual Worlds – Real Impact’, provides us with a clue that begins to explain why it is that we have the rest of this tome inflicted upon us, at least for those of us who mistakenly thought that this might be an educationally enlightening read. It is here that we find the author onanistically massaging his ego in a fashion that is really so crusty and repulsive that we are left wishing that he had indulged himself in such a way at the beginning of his book. That way none of us would have wasted time perusing the rest of it.
I feel genuinely sorry for the author of this book. He gives the impression of a man who has strived to do much but who has actually achieved a great deal less – he manages to give us the impression that he is, in real life, a sort of fly-by-night salesman who steals the credit for other people’s achievements and then subsequently capitalizes on them himself. He bashes the drum of his own ego to a degree that inadvertently convinces us that he is no more than a very small man in a tiny man’s clothing.
By now, someone must have written a less egocentric and more relevant book that deals really comprehensively with the subject of social media as well as covering it in a more succinct and better referenced way. If so, read it (and recommend it to me as I would appreciate reading it too). Otherwise, put some time by, my friends, and write it yourselves!!!