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TOP 500 REVIEWERon 16 April 2018
The book is based around seven drives or factors that determine behaviour and, if you know how to, you can use these factors to change the behaviour of others.

My first criticism is the way these drives are titled. The first is "the need to belong" which I feel is clear but the next is "habits", the next "the power of stories"... and they don't intuitively communicate the factor.

When you dip down a level, the text is neatly summarised into short strategies that tell you how to apply the factors. It pulls together the research into a practical framework with plenty of aha moments. These are well explained and you should feel that you can use many of them as you read through.

However, there are a lot of persuasion strategies and they do feel overwhelming unless you move into study mode and start noting and learning them.

The author recognises this issue and puts together a great guide towards the end. There is a section of persuasion situations and the author identifies the best drives to use and recommends the best strategies within those drives. This really helps bring everything together.

The book ends by pulling together all the strategies for each drive as a quick and easy refresher.

Overall I think this is a excellent book on persuasion, both wide in scope and with plenty of detail. I am happy to give it a full FIVE star rating and that's quite rare from me.

Paul Simister, a business coach who helps business owners who are stuck, get unstuck.
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on 22 August 2013
This is a deceptively useful book. It is a very clear and simple read, but there is a lot of helpful information. What the author has done is take an academic literature review and turn it into a practical "how to" guide.

Using plain English and a conversational style, a lot of rigorous research has been reduced into easy examples. The lessons of each example are explained and then summarised. At the end of the book, all of the lessons are placed into one "strategy list".

There isn't the detail and insight of say Kahneman's "Thinking, Fast and Slow or Cialdini's "Influence: Science and Practice" but "How to get People to do Stuff" is a good primer.
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on 27 March 2017
Very good and informative book
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on 1 July 2014
My kids were a bit intimidated when I got the book. Fortunately for them, or unfortunately for me, there is still no magic wand inside. Plenty of useful info though!
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on 29 May 2015
very good book- i am keeping notes as I read it to have them as a reminder at work. easy to read style, not borring or too analytic. I like it so much that i may read another one by the same writer
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on 12 June 2013
This is a superb pocket book for easy reference. The 'tips' on how to get others to do things naturally are excellent. But of course they are not just tips they are based on researched behavioral psychology. Thanks.
Jim Healy
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on 27 July 2013
As a thrive consultant I am always looking for evidence based work and this book came with heaps of stuff that just works

I'd recommend it to all my colleagues without a doubt

Also very easy to read
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on 10 May 2015
Great book with some very useful pointers for different scenarios. There were hundreds of strategies in this book so will definitely need to keep referring to this book
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on 11 May 2016
very inciteful
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on 22 October 2015
Great Book. Love to read it. Contains good idea and clear instructions.
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