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on 1 January 2015
I found this very useful in my management Masters course. Easy to follow, great structure and lots of colour to keep the eye focused.
One person found this helpful
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on 24 July 2013
Brilliantly updated using current company examples and with a tight focus on digital and social media types (all social networks covered with case studies, Twitter, FB, Linkedin)
More simplistic in terms of detail than Kotler's "Introduction to Marketing" but a valuable first step for a Marketing student. Very direct and easy to digest on the other hand.
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on 3 November 2015
Great introductory book to marketing, well laid out with relevant examples and case studies. Quick Delivery
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on 29 July 2015
Thank you!
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on 1 November 2016
It is like as new and meet my expectations.
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on 16 January 2015
it is perfect
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on 12 December 2012
Proving to be helpful in my new assignment, still got more to read though and I am sure it will help even more
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on 5 February 2013
Havent used the book as much as i thought but is useful for refernce when revising or looking at practice papers. would recommend if your in uni
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on 21 May 2015
Quick delivery and a very good book!!
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on 2 November 2014
Really good, clear explanations. Delivered before the delivery date estimated too!
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