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Customer Reviews

4.5 out of 5 stars
55
4.5 out of 5 stars


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on 8 March 2012
This is one solid book, if you're just getting started with getting your brand up and running. Simon has wrote this in a "very easy" to read way. The information is solid and lets you think about things in a different perspective, for example alot of people may think of a brand just being about the logo, but by reading this you will soon come to find out that this is very not the case at all.

There is one fault with this book for me though, it is not very specific to all types of businesses, such as internet businesses. the book is more directed at business owners with an actual store front(S) in locations in the world, but it is up to you as the reader to be creative and apply what he says to your internet business in creative ways. all in all, this is a solid book. i'm very glad i picked it up

feel free to write me at moneymavericks92@gmail.com.
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on 6 June 2017
Absolutely brilliant, extremely interesting and very useful
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Less of a 30 day plan, more a way of life: Simon Middleton's book gets you to look at, or even discover, your core values, personnel strengths and weaknesses, customers and markets. If you want to build a business, you really do need to build a brand. As he points out in the book, branding is not just for the big boys, but also for the small, niche business where the brand is simply what people recognise you for and why they keep coming back. In times of recession, one's brand is worth looking at afresh and with a critical eye. The exercises in the book may not be to everyone's taste, or might seem to be a lot of effort, but it is easy to see the sense in them and how they would be of considerable help in focusing or refocusing on the things that matter and can be marketed better, more profitably, building value and critically assessing your own skills, or lack of them, and those who work with you. I have recently read The E Myth Revisited and found it to be an eye-opener, providing a Eureka moment: this book is an excellent accompaniment and probably much better than other titles in the e-myth stable. Together, they form a solid business building tool that is not to be missed.
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on 28 June 2013
I purchased this book as an experienced practitioner in IT marketing and business to enable me to consider how to help startups and SMBs build a brand and help people come to their own solutions. This book served much more than that purpose and would be an invaluable read for anyone running or involved in a business and needing to drive it forward. You will get out of this book much more if you take your time and emerge yourself in the journey. Even the familiar concepts are brought together and sequenced in a way that demands you do not hurry or skim, you need to think and participate and challenge yourself along the way. Useful for all levels of experience in business. I sincerely wish that this approach to Branding was taught at university, in my experience it isn't but it would be invaluable if it was. Great value for money, buy it, don't leave it on the shelf, use it, live it and Simon will help you think through and improve your brand and your business. This text is thoughtful, well structured and engaging the only limit to what you get out of it is that you take the time,effort and care to do the thinking for yourself that is required. I would recommend this to anyone wanting to think through how to develop build and craft a brand that will make a real economic difference and contribution to the business and be central to how it is developed. Other reviews suggest this assumes you already have a brand but I believe that reading this book applies as easily to anyone starting to build a brand as someone working with an existing brand or brand. This book can seem almost too accessible but its easy style is part of its art and the skill and insight of the author. His apparently easy style is very deliberately part of its appeal because before you know it and if you commit the time needed this book can have a profound impact on your ability and knowledge of how to build a brand. It will be most enjoyed with those on a mission to build a brand they are involved in. Create one in your minds eye if you do not have one as it is the application of what the book has to say that is so valuable, you will need an example to work through. It is a powerful addition to your bushiness toolkit.
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Format: Paperback|Vine Customer Review of Free Product( What's this? )
If you've not thought much about how others (customers, rivals, bank manager, etc) perceive your business, and are wondering how to improve it (like I was), then this book is quite a good way to refresh stale ideas, add focus, and gain the benefit of a different approach, possibly from several different useful angles. In other words it helps us to identify and promote our "Brand".

This is not a turn-key or cook-book solution, we still have to do all the hard work, and it will not take a mere 30 days. While one could skim through the book for an overview in a day or so, to my mind to achieve any worthwhile results it looks more like six months of hard slog. As we all know, the rewards in most businesses are directly proportional to the amount of CONSTRUCTIVE effort one is prepared to put in. The book helps a lot with being constructive, and will minimise wasted effort, and should help to prevent us from being trapped into running around in a diminishing circle.

Even if in the end you make no changes at all, it is still a worthwhile read because you will have almost certainly broadened your perceptions about the business world, and in turn how it perceives your "Brand". It does not provide all the answers, but it is a good starting point, a broad grounding giving us a better and wider view of the big picture. It supplies us with enough ammunition to be able to ask the right experts the right questions at the right times for solving our particular difficulties.

If we end up paying the inevitable experts' professional fees for only a few days instead of a few weeks then it will have paid for itself many times over. And yes, it did help me, eventually.
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Format: Paperback|Vine Customer Review of Free Product( What's this? )
Build a Brand in 30 Days is an excellent guide for start-up businesses to get their brand pretty much right from the beginning. The '30 Days' of the title is most likely 30 days spread over six months, though you probably could do the whole thing if you set an entire month aside.

This is not largely about picking a name or designing a logo -- and quite rightly. There are lots of people who will offer to make a logo for you, but, as Middleton accurately points out, the brand is much, much more than that, and you will only get as much out as you put in.

This book is replete with exercises to explore the heart of your business idea and pin down what makes it unique and worth doing.

If you're considering branding a start-up or micro business and aren't in a position to hire a branding professional, this is definitely worth reading.
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Format: Paperback|Vine Customer Review of Free Product( What's this? )
There is no doubt that brand awareness is tremendously important, both for consumers and for organisations. Naomi Klein's excellent 'No Logo' is a devestating critique of the power of branding in the globalised economy. This is an interesting, practical guide to the process of building brand identity. It doesn't go much into the underlying psychological processes on which brand awareness piggy-backs, but then there's no reason really to expect that considering the approach taken in the book. The text is interesting and well presented, and the advice inside is intensive, although perhaps a little too reliant on rather strange 'workshop' exercises in the style of those awful 'mandatory training' exercises so favoured by modern corporations.

Still, I wouldn't have any reservations in recommending it to those looking to build a brand of their own.
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VINE VOICEon 22 September 2010
Format: Paperback|Vine Customer Review of Free Product( What's this? )
This book is really well written and presented in such a format that it's easy to follow and keep up with as you're moving through it. If you're one of those budding entrepreneurs who wants to start up a cottage industry that will rely heavily on your brand then this book is an excellent place to start with. I'd definitely recommend it to friends (and you).
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VINE VOICEon 5 September 2010
Format: Paperback|Vine Customer Review of Free Product( What's this? )
Step-by-step and day-by-day, the exercises in this book achiee their purpose and make you think more precisely about what you're trying to achieve and how you're going about it. It's largely jargon-free and so would be an excellent introduction to brand maketing, and there's plenty there for experienced campaigners too.
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VINE VOICEon 22 July 2010
Format: Paperback|Vine Customer Review of Free Product( What's this? )
I have to admit to a deep hatred of buzzwords and clever speak. Brand is one of those words that gets thrown around and applied to anything. Sceptically, I waded into this book and was drawn by the authors honesty. He encourages you to think about your brand, the whole package and what it really means as a single "thing". In the past, I have struggled with getting my head around some of the businesses I am involved with and what they "mean". Through the layers of analysis this book takes you through I got a few breakthrough moments.

The use of morphological analysis is one of the best thinking tools out there. There are a number of sections in this book that encourage clarity of mission and what it is that sums you up in a few words or even less. It certainly makes you think about what your business is and what you represent.

Highly recommended
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