Top positive review
8 people found this helpful
Thought provoking and entertaining.
on 29 November 2013
I read this in two days. I never do that! ;-) Lots of examples from traditional businesses that have got me thinking. If you're a solo-preneur, you're going to need to spend some time thinking about how to apply the real world examples to your business but it will be totally worth it. If you're on charge of social media in a more corporate environment, give a copy to your bosses! (And read it yourself too of course!)
An easy read with lots of examples. Highly recommended reading.